2017: A Very Good Year for Pinnacle

Pinnacle Funeral Service had an extraordinary year in 2017, and it was a testament to the hard work and dedication of the entire Pinnacle team, its partners and employees.

Together we saw opportunities and strengthened our operations considerably by making a number of key acquisitions for the Pinnacle family of funeral businesses.

In 2017, we added to our portfolio several funeral homes in Wisconsin: Phillip Funeral Homes in West Bend and Slinger, Seefeld and Fox Cities funeral homes in Oshkosh, and Kwiatkowski Funeral Home in Omro, WI. Not to mention, our grand opening of the  Schramka Funeral Home in Brookfield, WI.

Through our diligence, research and a willingness to connect with the owners of these venerable establishments, we developed strong beliefs about the future success of the brands, the locations and the staff.

However, probably the most important acquisition of the year, which capped a very busy second half, was the purchase of Countryside Funeral Homes in the suburbs of Chicago, IL. The acquisition of these four funeral home facilities during the second week of December add substantially to the Pinnacle “Midwest” footprint.

Additionally, Pinnacle has been very active in consolidating and updating our digital marketing operations with an important and trusted vendor in our sector. FrontRunner Professional has proven to be a steady partner in improving the digital side of our business. On the preneed side, we are using Homesteaders Life as our trusted and exclusive pre-arrangement partner. We continue to use the two largest American casket manufactures Batesville and Matthews-Aurora, who have been instrumental in helping us merchandise.

We are being pro-active and aggressive in making sure our brands have the kind of exposure they need to be successful in their local markets. It’s our belief that, by consolidating our digital operations and better tracking our efforts and spending, Pinnacle can add value to the brands, generate more awareness and increase revenues for all our properties and partners.

It’s our goal to be seen as an agent of continuous improvement, to adopt efficient strategies and technologies that add value, and to support our brands and their customers with unparalleled levels of service and attention.

Needless to say, we’re pleased with the many advancements Pinnacle made in 2017. We think 2018 will bear even better results with the facilities, people and processes we have put into place this past year.

We hope everyone in the Pinnacle family of businesses is proud of these developments, and we look forward to sharing more in the coming weeks and months.

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