Security is the New Normal at Pinnacle

Privacy and security are more than just buzz words when it comes to being online these days, and it’s not a good idea to be idle about them.

Instead of taking a wait-and-see approach, Pinnacle Funeral Service has acted decisively to help protect users who interact with its funeral home websites.

“Since the beginning of year, we’ve been upgrading the security of all our websites,” Paul Haarer, president and CEO of Pinnacle Funeral Service, said recently. “We want customers to have a seamless and secure experience whether they’re reading an obituary, looking for service details, or filling in an online form to ask a question.”

While secure websites have been a mainstay of banking and e-commerce site for years, privacy concerns having been looming for websites that transfer even minor contact information such as a name and email address.

The new websites Pinnacle has adopted encrypt the information that’s being transferred, which is a fancy way of saying that the message is scrambled and then put back together when it reaches the recipient. As a result, no prying eyes can read what’s being conveyed and act maliciously.

Additionally, Google believes this is the new normal, too. Since July 1, 2018 Google has rolled out a new policy of explicitly stating to users that a website isn’t secure.

A Secure Web is Here to Stay

“In the past, web browsers would show you a small icon of a lock, which is something you may have noticed or not,” Haarer said. “But Google now wants the transfer of all information to be completely secure for the user, and frankly we do too.”

Haarer believes that trust and confidentiality are two of the most important qualities a funeral provider needs to demonstrate, and he’s confident that customers will appreciate the extra level of privacy during their online interactions.

In fact, he’s counting on more and more visitors to engage online with funeral directors and administrative personnel.

Pinnacle Funeral Service is a progressive funeral home acquisition and management company that evaluates potential sales and supports its locations with leading business and marketing practices.

To learn more, contact Paul Haarer at (770) 674-5908 or email him directly at

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