Pinnacle holds a huge social responsibility in owning iconic brands in our local markets. Ownership is developed from the ground-up. It starts with our entire staff. Our local managers are our greatest assets and the ones who truly serve the communities themselves. We encourage our people to be out and about in the community, listening to people about what works in their individual markets. It is hard to remain in touch and create relevance if we don’t make an experience that can be shared by everyone. Pinnacle feels that sometimes the locations aren’t really owned by the CEO, the partners, and investors but by a local family-run company.