It’s simple. To be the most talked about competitor in each market, whether that is as a market leader or market disrupter. Sometimes being the second largest firm with growth potential is more fun and competitive than being a stagnant number one, desperately trying to hold onto market share. In today’s marketplace, if you are not growing then you are shrinking. There is no status quo. By either marketing a heritage brand or growing a new start-up business, we want to be the talk of the town. Pinnacle sees market share growth as a marathon, not a sprint.