Paul Haarer, CEO

What do you do at Pinnacle? Besides coffee runs to Starbucks and wasting everyone’s time when I walk into their office, I try to keep all projects and programs moving forward, either with big steps or little steps towards improvement.

What does that entail? Trying to keep up with managers on a regular basis and assisting where possible.

What are you known for professionally? Acquisitions.
What do you have a knack for? Getting along with various types of people.

Who have you worked with in the past? And what have you done for them? The Loewen Group, Meridian Mortuary Group, PSI Funds, Foundation Partners Group, Newbridge Group. I helped them grow through acquisitions and operations. I have also dabbled in loan underwriting and brokering.

What are you most passionate about professionally? Attitude.
What most excites you about your work & the contribution you can make? Creating a legacy in a market and winning.

What are you passionate about personally? Family vacations. What do you really enjoy? Hockey.
Paul Haarer, Pinnacle Funeral Service
What’s your favorite way to spend a weekend or a Sunday afternoon? With family at the lake.

How long have you been doing what you do? Over 20 years… I started my career in the funeral industry in corporate development with The Loewen Group in Vancouver.

Where did you grow up and why aren’t you there now? Toronto and Vancouver. I like the weather in Atlanta and living the American dream.

Any volunteer activities you’re crazy about? Coaching local kids hockey.
Any nonprofits you love & why? Doctors Without Borders and Habitat for Humanity. I feel they parallel the funeral business.

What would be impossible for you to give up? Coffee.
How do you want to be remembered? For my wit and honesty.

Anything else you’d like to tell people about yourself? I may not be a Funeral Director but I have experience on the other side of the table, as I have made funeral arrangements for both parents.

Grand Canyon

Paul Haarer is president and CEO of Pinnacle Funeral Service.