What do you do at Pinnacle? I manage the websites and monitor our social media accounts, keep an eye on our digital traffic, and make sure the content we’re publishing is interesting and useful for people who may be considering our products and services. I also steer our SEO, SEM and paid social media marketing efforts.
What are you known for professionally? What do you have a knack for? I’ve worked as an editor for the better part of 20 years, so writing and editing have kept my career afloat longer than I expected. Creating or curating well-written content is something I think I have a knack for.
What are you most passionate about professionally? What most excites you about your work & the contribution you can make? When people genuinely appreciate what you’re publishing to improve their lives by informing them, entertaining them, or adding some kind of value. With digital analysis, you actually find out whether you’re succeeding at that or not. It’s very gratifying if you are, humbling if you’re not.
