The Pinnacle home office is very small. There are fewer corporate staff members than you have fingers on one hand. We are a very open, accessible group with a consultative approach.
We’ll be the first to admit that we are not funeral directors and can’t add value when meeting with families like our licensed funeral directors can. However, ask our corporate team about a website, social media, financing, or the creation and branding of a marketing message, and we can add tremendous value.
As we look at the entire company, Pinnacle is more of a board of funeral directors than a board of directors. The home office is fairly removed from the day-to-day decision making, but we are good at setting strategy, having patience, and caring for our employees. We don’t have all the answers but we make sure that when it comes to big decisions, we make the right ones for everyone.